As this Rocketboom story explains, nycgarbage.com sells cubes of NYC trash—artfully arranged—at $50 a box.
What’s interesting is that what started as a proof of the power of packaging turned into a proof of the power of pricing—increasing from $10 per cube to $50. Ultimately, the success of the product and the pricing seems to have improved its quality, too—it’s somewhat curated, and more than a careless scoop of litter.
So, think about your content, services, and products. What’s trash to you—and could it be repurposed into something meaningful to others? Could the process of packaging and pricing lead you to view it as more than trash—as a product worthy of your brand?
I do some editing and copywriting for a computer-book publisher, Pragmatic Bookshelf, but I was pleasantly surprised when its magazine editor, Michael Swaine, asked me to comment on the iPad for PragPub magazine, just a day after Steve Jobs’ announcement.
“This is an Age-of-Aquarius moment for publishing,” I say. “Authors will have more freedom (and some expectations) to realize those multimedia dreams of the 90s.”
Catch this and a few other pithy remarks from me—along with some eye-opening comments from the luminaries assembled for the roundtable.
Contact David for a free, no-hassle consultation on your next writing, publishing, or social media project. Call or text (718) 864-5080 or e-mail david@wordsupply.com.