As this Rocketboom story explains, nycgarbage.com sells cubes of NYC trash—artfully arranged—at $50 a box.

What’s interesting is that what started as a proof of the power of packaging turned into a proof of the power of pricing—increasing from $10 per cube to $50.  Ultimately, the success of the product and the pricing seems to have improved its quality, too—it’s somewhat curated, and more than a careless scoop of litter.

So, think about your content, services, and products.  What’s trash to you—and could it be repurposed into something meaningful to others?  Could the process of packaging and pricing lead you to view it as more than trash—as a product worthy of your brand?