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Got Trash? Reframing with Price and Packaging

As this Rocketboom story explains, nycgarbage.com sells cubes of NYC trash—artfully arranged—at $50 a box.

What’s interesting is that what started as a proof of the power of packaging turned into a proof of the power of pricing—increasing from $10 per cube to $50.  Ultimately, the success of the product and the pricing seems to have improved its quality, too—it’s somewhat curated, and more than a careless scoop of litter.

So, think about your content, services, and products.  What’s trash to you—and could it be repurposed into something meaningful to others?  Could the process of packaging and pricing lead you to view it as more than trash—as a product worthy of your brand?

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Facebook Pages: Where Fans Count

Sysomos Facebook Page Fan CountsIn a post on MediaBistro’s PRNewser (Nov. 30, 2009), Joe Ciarallo cites a study by Sysomos that asserts that only 23% of Facebook pages have more than 1,000 fans.

On Facebook, brands and bands and other organizations can create a page account that draws fans rather than friends. Fans of a page subscribe to its news items and can post on the page.

The Wordsupply page has just joined the 95% of sites that have more than 10 fans. (Become a Wordsupply fan on Facebook—update your status and help us break 100! :o)

But even for B2C brands—which may seem more likely to draw numerous fans—it’s tough to lure Facebookers away from the comfort of their Home page news streams.

The pages with the most fans feature celebrities and universal ideas like “Flipping the Pillow Over to Get to the Cold Side,” which boasts 2.9 million fans.

But rather than be discouraged by these stats, we are intrigued. Millions of people are using Facebook, fanning pages, joining groups, reading news, and spreading the word. Whether you work as an individual or organization, offering a service or a product, you must create a page and offer your stream.

You can create a page yourself—and claim your brand name: Just go to Facebook and follow the instructions to create a page.

(And if you need help, Wordsupply is ready to start the news stream and keep it flowing!)

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Categories: Marketing, Social Media, Viral Marketing. Tags: .
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