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	<title>Wordsupply: Writing, Publishing, and Social Media Services &#187; Marketing</title>
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		<title>Got Trash? Reframing with Price and Packaging</title>
		<link>http://wordsupply.com/2010/05/02/got-trash-reframing-with-price-and-packaging/</link>
		<comments>http://wordsupply.com/2010/05/02/got-trash-reframing-with-price-and-packaging/#comments</comments>
		<pubDate>Sun, 02 May 2010 10:51:00 +0000</pubDate>
		<dc:creator>David McClintock</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[repurposing]]></category>

		<guid isPermaLink="false">http://wordsupply.com/?p=648</guid>
		<description><![CDATA[As this Rocketboom story explains, nycgarbage.com sells cubes of NYC trash&#8212;artfully arranged&#8212;at $50 a box.
What&#8217;s interesting is that what started as a proof of the power of packaging turned into a proof of the power of pricing&#8212;increasing from $10 per cube to $50.  Ultimately, the success of the product and the pricing seems to have [...]]]></description>
			<content:encoded><![CDATA[<p>As this <a href="http://www.youtube.com/user/ROCKETBOOM" target="_blank">Rocketboom</a> story explains, <a href="http://www.nycgarbage.com" target="_blank">nycgarbage.com</a> sells cubes of NYC trash&#8212;artfully arranged&#8212;at $50 a box.</p>
<p>What&#8217;s interesting is that what started as a proof of the power of packaging turned into a proof of the power of pricing&#8212;increasing from $10 per cube to $50.  Ultimately, the success of the product and the pricing seems to have improved its quality, too&#8212;it&#8217;s somewhat curated, and more than a careless scoop of litter.</p>
<p>So, think about your content, services, and products.  What&#8217;s trash to you&#8212;and could it be repurposed into something meaningful to others?  Could the process of packaging and pricing lead you to view it as more than trash&#8212;as a product worthy of your brand?</p>
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		<title>Facebook Pages: Where Fans Count</title>
		<link>http://wordsupply.com/2009/12/04/facebook-pages/</link>
		<comments>http://wordsupply.com/2009/12/04/facebook-pages/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 01:59:03 +0000</pubDate>
		<dc:creator>David McClintock</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://wordsupply.com/?p=569</guid>
		<description><![CDATA[In a post on MediaBistro&#8217;s PRNewser (Nov. 30, 2009), Joe Ciarallo cites a study by Sysomos that asserts that only 23% of Facebook pages have more than 1,000 fans.
On Facebook, brands and bands and other organizations can create a page account that draws fans rather than friends.  Fans of a page subscribe to its [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mediabistro.com/prnewser/social_networks/chances_are_your_facebook_fan_page_has_fewer_than_10000_fans_144465.asp" target="blank"><img src="http://wordsupply.com/wp-content/uploads/2009/12/facebook-pages-300x225.png" alt="Sysomos Facebook Page Fan Counts" title="Sysomos Facebook Page Fan Counts" border="0" width="150" class="alignright size-medium wp-image-602" /></a>In a post on <a href="http://www.mediabistro.com/prnewser/social_networks/chances_are_your_facebook_fan_page_has_fewer_than_10000_fans_144465.asp" target="blank">MediaBistro&#8217;s PRNewser (Nov. 30, 2009), Joe Ciarallo</a> cites a study by Sysomos that asserts that <strong>only 23% of Facebook pages have more than 1,000 fans</strong>.</p>
<p>On Facebook, brands and bands and other organizations can create a page account that draws fans rather than friends.  Fans of a page subscribe to its news items and can post on the page.</p>
<p>The <strong>Wordsupply</strong> page has just joined the 95% of sites that have more than 10 fans.  (<a href="http://www.facebook.com/pages/Wordsupply/40630907926" target="blank">Become a <strong>Wordsupply</strong> fan on Facebook</a>—update your status and help us break 100! :o)</p>
<p>But even for B2C brands—which may seem more likely to draw numerous fans—it&#8217;s tough to lure Facebookers away from the comfort of their Home page news streams.  </p>
<p>The <a href="http://statistics.allfacebook.com/pages/leaderboard/" target="blank">pages with the most fans</a> feature celebrities and universal ideas like <a href="http://www.facebook.com/pages/asdorsiamediacom/Flipping-the-Pillow-Over-to-Get-to-the-Cold-Side/78247222425">&#8220;Flipping the Pillow Over to Get to the Cold Side,&#8221;</a> which boasts 2.9 million fans.</p>
<p>But rather than be discouraged by these stats, <strong>we are intrigued</strong>.  Millions of people are using Facebook, fanning pages, joining groups, reading news, and spreading the word.  Whether you work as an individual or organization, offering a service or a product, you must create a page and offer your stream.</p>
<p>You can create a page yourself—and claim your brand name:  Just go to <a href="http://www.facebook.com" target="blank">Facebook</a> and follow the instructions to create a page.  </p>
<p>(And if you need help, <strong>Wordsupply</strong> is ready to start the news stream and keep it flowing!)</p>
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